Top 5 Beauty Retail Apps on Android in the US: Q2 2021 Performance

During the second quarter of 2021, the top 5 beauty retail apps on the Android platform in the United States showcased varied performance metrics in terms of downloads and active users. Here’s a closer look at how each app fared:

Ulta Beauty: Makeup & Skincare experienced a fluctuating trend in weekly downloads. The app saw its downloads peak at around 20K in mid-June before dropping to approximately 8.8K by the end of the quarter. Active users showed a slight decline from 163K at the start of the quarter to about 145K by the end.

My Bath & Body Works had a steady increase in weekly downloads, peaking at around 16.6K in mid-June. Active users for the app showed a general upward trend, starting from 110K at the beginning of the quarter and reaching around 113K by mid-June, before a slight drop to 98K by the end of June.

Sephora: Buy Makeup & Skincare saw a decline in weekly downloads, which started at around 7.2K and dropped to approximately 4.7K by the end of June. The app's weekly active users followed a similar pattern, decreasing from 133K at the beginning of the quarter to 120K by the end.

SALLY BEAUTY had a varied performance in terms of weekly downloads, peaking at about 5.5K in mid-April and then declining to around 3K by the end of June. Active users also showed a downward trend, starting from 8.8K at the beginning of the quarter and decreasing to roughly 6.9K by the end.

IPSY: Personalized Beauty experienced a decline in both weekly downloads and active users. Downloads started at around 5.5K and dropped to about 2.5K by the end of June. Active users decreased from approximately 104K at the start of the quarter to about 82K by the end.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.